What was needed. Wendi Tallowin had an established business focusing on one-on-one weight loss counselling but wanted to create, launch and promote a group programme, create a new brand and develop a higher level of visibility.
What we did. Working with a third party designer, we created a new brand identity with supporting collateral material; we established a Facebook presence and trained the client (who was a not a FB aficionada!) to use it. She now has successfully launched her first group and is working towards the next.